Monday 7th October 2024, 13:00 – 14:00 BST
Presenters: Brian MacAulay, Principal Economist and Teresa Miquel, Innovation Partner at Digital Catapult
Webinar Overview:
Digital Catapult is the UK’s leading advanced digital technology innovation centre. It works with a range of organisations – including start-ups and scaleups, established businesses, investors, government and public sector, research and academia – to discover new ways of solving industry challenges, increase productivity and open up new markets.
Digital Catapult exemplifies a complex system because of its multi-stakeholder nature, interdisciplinary collaboration, dynamic interactions, network effects, adaptability, non-linear outcomes, resource management, and broader economic impact. The challenge was how to operationalise a framework to measure the impact generated by its interventions.
Brian MacAulay, Principal Economist and Teresa Miquel, Innovation Partner at Digital Catapult will present their approach to measuring outcomes through a complex systems approach. The presentation will cover:
• Developing the initial methodology in partnership with CECAN
• Presenting the Theory of Change and linkages to Digital Catapult’s Strategic Outcomes
• Describing their Outcomes Measurement Framework and examples of applications within Digital Catapult
Presenter Biographies:
Brian MacAulay is the Principal Economist at the Digital Catapult in London. He is responsible for implementing new approaches for capturing data on businesses to measure progress and prepare market intelligence, and for developing new approaches to model the diffusion of digital technologies. He works alongside academics and policy teams to better understand the measurement of impacts from digital technologies on economic growth. Throughout his career Brian has adopted an interdisciplinary approach to projects. He has a career spanning 30 years, including 10 years as a lecturer, and senior roles in regional economics, innovation and applying complex systems approaches to economic policies.
Teresa Miquel is an Innovation Partner at Digital Catapult, where she specialises in business analysis and commercialization strategies. In her current role, Teresa leads all commercialization activities for SONIC Labs, one of Digital Catapult’s flagship programmes, and spearheads business analysis-driven consultancy projects. Before joining the Innovation team, Teresa led the development and implementation of the Outcomes Measurement Framework as a member of Brian’s team. With a strong preference for data-driven decision-making, she has honed her analytical expertise through diverse roles in revenue management and market intelligence within the fast-moving consumer goods (FMCG) industry.
How to Join:
This talk will take place via a Zoom Webinar – please click here to register for a place.
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